This project was a one week group project at ENSCI with visiting lecturers Erika Moga and Raphael Grignani from Facebook Messenger
Have you ever used an electric scooter on an app such as lime? This was the first question posed to us, with my answer being no. Our brief was to research these scooter services and design an add-on to the current offering.
The course covered learning methods of collecting both qualitative and quantitative research, synthesis, analysis and converting this research to a design proposal.
I enjoyed the research phase having practiced all of these methods before, but I was most interested in the synthesis and analysis phase, where I learned new skills.
The first tip I picked up was this What? How? Why? grid that I’ve sketched below. I found this to be a really useful tool for beginning to understand research.
We first pinned up post-its of all our observations and arranged them into categories. The grid came in after this, when we chose some of the most interesting observations, and plugged them in.
Before this workshop I didn’t fully understand the difference between an observation and an insight, but Erik’s lesson sorted this out!
WHAT ARE INSIGHTS?
- Abstractions based on learnings
- (Normally) about people and their needs
- Interesting- reveals hidden truths
- Often novel- a new way of looking/ seeing
- Useful- helps you make design choices
- Inspiring- makes you want to design
“People need/want … while they are doing … / because of … although they say they want…”
The below are the insights we drew for the project, using this formula.
People travel from Paris to La Defence to ride electric scooters for leisure because Parisian streets can be dangerous, as a result people who want to play seek a safe environment.
People ride electric scooters as a social activity, although they are intended for personal urban mobility, because they provide a unique game-like platform to have fun with friends.
People enjoy riding electric scooters for leisure, however in a safe environment with few obstacles this gets boring due to lack of further stimulation after a short period of time.
I also learned how to effectively use How Might We Questions to focus the outcome of a project on the research insights.
“How might we design ice cream to be more portable?”
How might we harness the existing urban infrastructure to create new lime playgrounds?
How might we help people to connect with one another through lime?
How might we enhance and stimulate the game-like experience of riding a lime scooter?
We followed up these learnings with a brainstorming session with all groups together.
After brainstorming we moved on to the design phase, where I learned to use another tool, the sketch structure below.
The objective is to sketch concepts that are weighted towards each factor, to play with the balance of the proposal.
Overall this was a fantastic short project, and I hope these methods will serve me well in future projects.
I’d like to add a big thank you to Erik and Raphael for sharing their knowledge and industry insights, it was fantastic!